November 19, 2018
Originally posted 2017-02-27 12:05:48
By Diana Chan | amdlawgroup.com
Last summer, the United States Customs & Border Patrol (CBP) in Los Angeles, California, seized over 16,000 counterfeit Hermès handbags, valued at $295,665. If they were genuine Hermès handbags, the total retail price would have been nearly $211 million. In May of this year, CBP in Jersey City, New Jersey, intercepted 185 counterfeit guitars bearing trademarks such as Gibson, Les Paul, and Martin. The counterfeit guitars were being sold for $200 to $500, while the retail price of genuine models range from $2,000 to $54,000.
These profit margins show how counterfeits bearing registered trademarks and pirated works can have a drastic effect on the business as well as the image of the brand. Businesses, however, can protect their intellectual property rights by utilizing the CBP as a resource to prevent the importation of infringing goods.
In order to more effectively ensure that counterfeit or pirated products of your brand are blocked from entering the U.S., there are a few steps that will make it easier for the CBP to protect the intellectual property rights of your business.
The CBP checks incoming goods at over 300 ports of entry in the U.S. and is certainly a crucial tool in protecting any business’s brand.