Doing the Most!: 50 Cent Expands Empire with New Disney Deal

Originally posted 2018-11-19 11:20:03

By: Brandon A. McCoy |

Curtis “50 cent” Jackson is the classic rags to riches tale. He grew up on the streets of Jamaica Queens, NY, where he was shot 9 times, and managed to survive the encounter. One could make an argument that the 39 year old rapper was destined to give the world something great. Not only has the mogul churned out one of the best-selling rap albums of all time with his debut “Get Rich or Die Tryin” in 2003, but he has also become a successful actor, and one of the most savvy business men in the music industry. In conjunction with his condom brand, entitled “Magic Stick”, and one of the most lucrative beverage deals in history with his “Formula 50” Vitamin Water, the multi-talented Jackson has now entered the audio industry with a new headphone deal with Intel, SMS Audio, and Disney.

Intel and SMS Audio have teamed up to create a new category of “fitness wearables,” or smart headphones with sensors that can measure your heart rate. 50 cent will be the ambassador for the brand. Since, the headphones have expanded to the bigger, over the ear, wireless or Bluetooth headphones, now rivaling the impressive “Beats by Dre” headphones.  Wearable technology is a wonderful merger of patent law and fashion.

Unlike “Beats by Dre” 50 cent chose not to license the technology to others. He is quoted stating that “Creating multiple brands, within a brand, always fizzle out and go back to that original brand.” In perhaps his most astute business and intellectual property decision to date, 50 Cent, choose to form a multi-year partnership with Disney. This allowed the mogul to become the official headphone for the Walt Disney World Resort, Disneyland Resort, and the Official Disney Fan Club.

According to, SMS will sponsor the “Star Tours: The Adventures Continue” attraction at Hollywood Studios, and the “Avengers Super Heroes Half Marathon Weekend” and “Star Wars Half Marathon Weekend” at Disneyland. With a sound quality that has been described as “pulse pounding” by, the headphones seem like the perfect product for Disney, a company whose foundation is built on the thrill, adventure seeking, and excitement of its visitors.

What is certain, is that 50 cent may have another hit on his hands. So when you take that annual family vacation to Disneyland this year. Be sure to stop by the gift shop and test out the new SYNC by 50 headphones. Curtis “50 cent” Jackson is a perfect example of how to monetize your brand!

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