Celebrity Fashion and Street Fashion: Brand Awareness for Luxury Brands

Originally posted 2018-07-12 5:32:21

By Diana Chan | amdlawgroup.com

Celebrity Fashion: Celebrity Trends and Red Carpet Events

Screenshot (19)

When it comes to celebrity fashion, people are wondering what brand celebrities are wearing especially at red carpet events like the Golden Globes or the Oscars.  One of the reasons people are so drawn to watching these events is to see what celebrities are wearing. The first questions media outlets ask are related to what the celebrity is wearing. And the response is almost always a luxury, high-end designer. For emerging luxury designers, having their brand identified with a particular celebrity enhances their recognition and puts their brand in the spotlight, giving designers a chance to showcase their brand.  Celebrity fashion also goes beyond red carpet events and focuses on what celebrities wear in their day-to-day lives.  As social media closely follows celebrity trends, brand awareness can be magnified through photos of what celebrities are repeatedly wearing and comparisons among what trends celebrities are embracing.

 Street Fashion: Individualized Fashion

Screenshot (20)

Street fashion focuses less on the latest trends of celebrities or the designer and more on how the particular aspects of an outfit come together. Instead of concentrating on what brand someone is wearing, street fashion is about how an individual is able to create a unique and inspiring fashion statement.  Well-regarded fashion bloggers such as Aimee Song (Song of Style), Julie Sarinana (Sincerely, Jules), and Chiara Ferragni (The Blonde Salad) create their own looks and use social media to display their own individualized style. Through social media outlets like Instagram, they can tag the the features of what they are wearing and attribute each feature to a particular brand or designer.  Although they are not celebrities, what they wear sparks the interest of their millions of followers who are inspired by their looks. Other photographers/bloggers like Scott Schuman (The Sartorialist) and Tommy Ton (TOMMY TON) capture the essence of street fashion, concentrating purely on the look, rather than the designer.  Although the latter type of bloggers do not focus on the brand, the former create an immense opportunity for brand awareness by attributing the brand to the outfit and reaching millions of followers.  By engaging with fashion bloggers and icons known to inspire street fashion, luxury brands can gain recognition while also strengthening their reputation. In both instances, brand protection is important.


Image Credits: