Fashion

Fashion Inspiration: Will Smith

By Mercedes Joshua | amdlawgroup.com Willard Carol “Will” Smith Jr. is an American actor, producer, and rapper. He has been an inspiration to young men since 1998 when he achieved fame as a rapper under the name “The Fresh Prince.” In 1990, his popularity increased dramatically when he starred in the popular television series “The Fresh Prince of Bel-Air.” Smith moved from television to film, and ultimately starred in numerous blockbuster films. From the very beginning, Will Smith

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New York Fashion Week Update

Gloria Han|www.amdlawgroup.com Following-up on the court’s decision that New York’s Fashion Week venue be moved, the show is confirmed to be moving somewhere downtown for September. There is speculation that the show will be located in multiple venues to give designers flexibility. Once the Culture Shed opens in 2017, the search for a new venue might be over. The venue located in Hudson Yard on West 30th Street will have four runways, several studios, and an exhibition space. New York Fas

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New Trend in Infringement Litigation: Section 337

By Diana Chan | amdlawgroup.com The U.S. International Trade Commission (USITC) adjudicates claims of unfair competition involving imported articles under Section 337 of the Tariff Act of 1930 (codified as 19 U.S.C §1337). While most Section 337 investigations are intellectual property (IP)-related matters dealing with high tech products, recently, Section 337 has been used for fashion-related IP. Common cases that are litigated at the ITC involve infringement of a U.S. patent, a federally re

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High Fashion Becomes Wearable

By Gloria Han | amdlawgroup.com Alexander Wang, a creative director at the French design house Balenciaga, is a well-known American fashion designer:   The rumors about Alexander Wang’s collaboration with H&M have been proven to be true. Wang’s designer collaboration with H&M has been available in stores since November 6th. Wang is the tenth high fashion designer who H&M had collaborated with.   It seems as though the fashion industry no longer is divided into two separate

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3 Things to Keep in Mind Before Launching Your Fashion Brand

Diana Chan | amdlawgroup.com Fashion Week in all the major fashion capitals is an exclusive event where big name designers showcase their fashion line for the upcoming season.  For up and coming designers, fashion week provides an opportunity to get recognized and to make their mark in the fashion world. But how much does it actually cost to get to that point? Is it worth launching your own line? The luxury fashion world is often viewed as a brutal business that is exclusive and requires hard

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Another Fashion Design Steal? Designer Leggings

Gloria Han | www.amdlawgroup.com Designer for Atelier de Geste, Beau Rhee was surprised to find one of the models in John Galliano’s debut show at London Fashion Week wearing a two-toned legging design that she featured in her own collection. Rhee watched the fashion show on Monday to see the Maison Margiela fashion show and was excited for the new haute couture fashion designs. Unsure whether the similar designs were simply coincidence or mere imitation, Rhee posted the pictures on Twitter

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Corporate Social Responsibility and Fashion

By Diana Chan | amdlawgroup.com Recently, the United States Department of Labor found more than 1500 garment workers in California were owed over $3 million in unpaid wages based on a year-long survey. The Department of Labor found that suppliers directly related to Nasty Gal, Macy’s, Nordstrom, and JC Penney, and others, paid its workers below the minimum wage while also subjecting them to sweatshop-like conditions. This finding is not the first incident of the underpayment of workers and p

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Court Settlement Orders New York Fashion Week to Move

By Bryan Salvadore | amdlawgroup.com New York Fashion Week has been running into quite some trouble these past couple years. Back in spring of 2013, iconic designers such as Michael Kors, Diane Von Furstenberg and Vera Wang left the Lincoln Center venue for New York Fashion Week. Now a recent settlement orders New York Fashion Week to move from the Lincoln Center after its February 2015 show. Now this past week IMG, the main event organizer of Mercedes-Benz Fashion Week, announced the move in

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The Battle Between Graffiti Artists and the High Culture of Fashion

By Gloria Han | amdlawgroup.com Cavalli, an Italian fashion designer, used direct design by artists from the San Francisco Mission District in his 2014 Spring and Summer clothing line. Three graffiti artists, Jason Williams, Victor Chapa, and Jeffrey Rubin, filed a lawsuit against Cavalli “for copyright infringement, unfair competition, and violations of the Lanham Act (false designation claim of origin),” stated Walsh. Below is the original mural by the graffiti artists Revok, Reyes,

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Licensing Your Fashion Brand

By Gloria Han | amdlawgroup.com Whether a company is small or large, licensing can be beneficial in a multitude of ways. Not only can licensing bring about an increase of revenue, but also can expand a company’s outreach and establish a permanent, recognizable brand. Establishing a brand name is a valuable marketing strategy that distinguishes a company from the rest of its competitors. There are a couple of steps to consider if a company should want to license its fashion brand: 1. Lice

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Fast Fashion: Buyers Be Aware

By Diana Chan | amdlawgroup.com Products from stores like Forever 21, H&M, and ZARA have been coined as “fast fashion.” Fast fashion is typically described as the industry’s ability to design, manufacture, and sell new styles in stores within a fraction of time. Fast fashion is enticing because consumers can buy products that mimic luxury fashion without having to pay the luxury brand price. The wide variety of options and daily shipments of new styles to store shelves also appea

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Mobile Marketing: Proceed with Caution

By Christina Severino | amdlawgroup.com   In addition to the soaring popularity of social media, the advances in technology have lead many fashion and beauty brands to target consumers through mobile technology. Companies such as Target offer an SMS service in which they send coupons to customers on a regular basis, right to their mobile device. Along with text messaging, brands are utilizing the application technology on smart phones to reach more customers. Brands such as Gucci

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Will Apple Watch Change the Demand for Wearable Technology?

By Diana Chan | amdlawgroup.com After the much hyped keynote speech last week, Apple’s CEO, Tim Cook, introduced the Apple Watch. Companies like Google and FitBit have been trying to promote wearable technology by working together with fashion designers to create wearable technology that is fashionably appealing rather than appearing like a gadget. However, companies have struggled to get consumers to jump on the bandwagon. Will Apple be able to overcome this gap between of wearable technolog

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Abercrombie & Fitch: Can the Brand Be Revived?

By Diana Chan | amdlawgroup.com As Abercrombie & Fitch attempts to rebrand, the company plans to remove all its logos on products in the United States by Spring 2015. Although once popular, in the current market, Abercrombie & Fitch stands to compete with stores like Forever 21, H&M, and ZARA, which mass produce styles taken from the runway and sell products at a significantly lower price. Conformity and wearing the same logo used to be the crux of Abercrombie’s success;

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Fashion and Technology: A Marriage that Will Ever Work?

By Diana Chan | amdlawgroup.com Technology has become key to fashion from creating the designs to marketing the product. But what about wearable technology as part of high-end fashion lines? Fashion leans on incorporating an inspiration into the design of a product line. Technology fused with fashion has been much harder for consumers to embrace.  Wearable technology is much more focused on utility, the future, and how much an individual can get out of a certain product. When you buy a new ce

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