Fashion

Tadashi: How Fashion Labels Gain Global Popularity

Gloria Han | www.amdlawgroup.com Tadashi Yani, who became the second richest man in Japan, founded the relatively new Japanese brand Uniqlo. There are more than 1,500 stores around the world; New York’s Fifth Avenue Uniqlo store encounters 6,000 customers daily and each customer buys an average of four items. How did Uniqlo’s fashion label rise to the top in such a short period of time? Many fashion companies focus on the high fashion runway trends and translate them into affordable versi

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Fashion Inspiration: Gabrielle Union

By Mercedes Joshua | amdlawgroup.com Gabrielle Monique Union is an American actress and former model. Among her notable roles is as the cheerleader opposite Kirsten Dunst in the film Bring it On. Union starred opposite Will Smith and Martin Lawrence in the blockbuster film Bad Boys II and played a medical doctor in the CBS drama series City of Angels. She starred with LL Cool J in Deliver Us from Eva in 2003. Gabrielle Monique Union was born in Omaha, Nebraska, in 1972, the middle child in a fa

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European Court Protects Ralph Lauren “Polo Player” Trademark

By Bryan Salvadore | amdlawgroup.com The fashion brand, Ralph Lauren, well-known for its “Polo Player” logo recently won a trademark battle against FreshSide. Back In late 2009, FreshSide Ltd. applied to register a trademark with OHIM, the EU body responsible for Community Trademark registrations. FreshSide, which does business as “Chuck” applied to register a mark consisting of a polo player on a bicycle. Ralph Lauren swiftly filed an opposition to FreshSide’s application for the P

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Under Armour Is Beefing Up Its Regime with Ali, Curry, and Murray

Brandon McCoy | www.amdlawgroup.com “Float like a butterfly, Sting like a bee…” These trademark words were spoken by legendary boxer Muhammad Ali, and may resurface again sooner than you think. On Wednesday, Under Armour, Incorporated announced that a multiyear agreement had just been reached with the famous boxer. Actually, the deal was struck with Authentic Brands Group LLC, which purchased the licensing and management rights of Muhammad Ali in 2013. Packaged with with Ali’s coin

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Court Settlement Orders New York Fashion Week to Move

By Bryan Salvadore | amdlawgroup.com New York Fashion Week has been running into quite some trouble these past couple years. Back in spring of 2013, iconic designers such as Michael Kors, Diane Von Furstenberg and Vera Wang left the Lincoln Center venue for New York Fashion Week. Now a recent settlement orders New York Fashion Week to move from the Lincoln Center after its February 2015 show. Now this past week IMG, the main event organizer of Mercedes-Benz Fashion Week, announced the move in

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The Battle Between Graffiti Artists and the High Culture of Fashion

By Gloria Han | amdlawgroup.com Cavalli, an Italian fashion designer, used direct design by artists from the San Francisco Mission District in his 2014 Spring and Summer clothing line. Three graffiti artists, Jason Williams, Victor Chapa, and Jeffrey Rubin, filed a lawsuit against Cavalli “for copyright infringement, unfair competition, and violations of the Lanham Act (false designation claim of origin),” stated Walsh. Below is the original mural by the graffiti artists Revok, Reyes,

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Licensing Your Fashion Brand

By Gloria Han | amdlawgroup.com Whether a company is small or large, licensing can be beneficial in a multitude of ways. Not only can licensing bring about an increase of revenue, but also can expand a company’s outreach and establish a permanent, recognizable brand. Establishing a brand name is a valuable marketing strategy that distinguishes a company from the rest of its competitors. There are a couple of steps to consider if a company should want to license its fashion brand: 1. Lice

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The Secret is Out!

By Breanna Pendilton | amdlawgroup.com    As mentioned in a previous blog, British luxury shirt retailer Thomas Pink filed an infringement action about a year ago against Victoria’s Secret with a court in London, alleging that the Victoria’s Secret PINK line confuses customers by marketing and selling products under the label “PINK” which is also a name under the Thomas Pink brand.  Well, the verdict (or should I say “the secret”) is out!  Judge Colin Birss ruled against Victor

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Fast Fashion: Buyers Be Aware

By Diana Chan | amdlawgroup.com Products from stores like Forever 21, H&M, and ZARA have been coined as “fast fashion.” Fast fashion is typically described as the industry’s ability to design, manufacture, and sell new styles in stores within a fraction of time. Fast fashion is enticing because consumers can buy products that mimic luxury fashion without having to pay the luxury brand price. The wide variety of options and daily shipments of new styles to store shelves also appea

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Mobile Marketing: Proceed with Caution

By Christina Severino | amdlawgroup.com   In addition to the soaring popularity of social media, the advances in technology have lead many fashion and beauty brands to target consumers through mobile technology. Companies such as Target offer an SMS service in which they send coupons to customers on a regular basis, right to their mobile device. Along with text messaging, brands are utilizing the application technology on smart phones to reach more customers. Brands such as Gucci

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Will Apple Watch Change the Demand for Wearable Technology?

By Diana Chan | amdlawgroup.com After the much hyped keynote speech last week, Apple’s CEO, Tim Cook, introduced the Apple Watch. Companies like Google and FitBit have been trying to promote wearable technology by working together with fashion designers to create wearable technology that is fashionably appealing rather than appearing like a gadget. However, companies have struggled to get consumers to jump on the bandwagon. Will Apple be able to overcome this gap between of wearable technolog

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Abercrombie & Fitch: Can the Brand Be Revived?

By Diana Chan | amdlawgroup.com As Abercrombie & Fitch attempts to rebrand, the company plans to remove all its logos on products in the United States by Spring 2015. Although once popular, in the current market, Abercrombie & Fitch stands to compete with stores like Forever 21, H&M, and ZARA, which mass produce styles taken from the runway and sell products at a significantly lower price. Conformity and wearing the same logo used to be the crux of Abercrombie’s success;

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Fashion and Technology: A Marriage that Will Ever Work?

By Diana Chan | amdlawgroup.com Technology has become key to fashion from creating the designs to marketing the product. But what about wearable technology as part of high-end fashion lines? Fashion leans on incorporating an inspiration into the design of a product line. Technology fused with fashion has been much harder for consumers to embrace.  Wearable technology is much more focused on utility, the future, and how much an individual can get out of a certain product. When you buy a new ce

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Fashion Inspiration: Halle Berry

By Mercedes Joshua | amdlawgroup.com Halle Maria Berry is an American actress and former fashion model. She has won an Academy Award for Best Actress, becoming the first and, as of 2014, the only African American woman to win an Oscar for a leading role. She was one of the highest paid actresses in Hollywood during the 2000s and has been involved in the production side of several of the films in which she performed. She is also a Revlon spokes model. Clearly, Halle Berry has accomplished

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Lindsay Lohan’s Shopping App Thwarted

By Christina Severino | amdlawgroup.com A lawsuit was filed in the New York Supreme Court by the founder of Spotted Friend, a company that offers a search engine tool in which people may find and purchase items found in pictures their friends have posted or shared with them. Spotted Friend has brought the action against Lindsay Lohan, her younger brother Michael Lohan, Jr., and Vigme, Inc (Vigme). Vigme has launched a similar tool, which is a mobile app that allows people to purchase items th

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