Branding

Abercrombie & Fitch: Can the Brand Be Revived?

By Diana Chan | amdlawgroup.com As Abercrombie & Fitch attempts to rebrand, the company plans to remove all its logos on products in the United States by Spring 2015. Although once popular, in the current market, Abercrombie & Fitch stands to compete with stores like Forever 21, H&M, and ZARA, which mass produce styles taken from the runway and sell products at a significantly lower price. Conformity and wearing the same logo used to be the crux of Abercrombie’s success;

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Celebrity Fashion and Street Fashion: Brand Awareness for Luxury Brands

By Diana Chan | amdlawgroup.com Celebrity Fashion: Celebrity Trends and Red Carpet Events When it comes to celebrity fashion, people are wondering what brand celebrities are wearing especially at red carpet events like the Golden Globes or the Oscars.  One of the reasons people are so drawn to watching these events is to see what celebrities are wearing. The first questions media outlets ask are related to what the celebrity is wearing. And the response is almost always a luxury, high-end d

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Why Women Will Continue Wearing Coach Handbags: The Psychology Behind Your Brand

By Christina Serverino | amdlawgroup.com "But love is blind, and lovers cannot see The pretty follies that themselves commit; For, if they could, Cupid himself would blush." -- The Merchant of Venice, 2.6 Following my post last week regarding the blunders of outlet mall fashion, my curiosity led me to further focus on why (despite being out of style or season) consumers continue to flock in droves to discount retailers such as these, oftentimes in a stint of wanton disregard for the au

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Fashion and Technology: A Marriage that Will Ever Work?

By Diana Chan | amdlawgroup.com Technology has become key to fashion from creating the designs to marketing the product. But what about wearable technology as part of high-end fashion lines? Fashion leans on incorporating an inspiration into the design of a product line. Technology fused with fashion has been much harder for consumers to embrace.  Wearable technology is much more focused on utility, the future, and how much an individual can get out of a certain product. When you buy a new ce

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Sam Adams to Trademark “Brexit”

By Peter Falivene | Editor: Kristen Daly | www.amdlawgroup.com On June 24, 2016, the maker of Samuel Adams Boston Lager filed a trademark application with the Trademark Office for BREXIT in Class 033 for hard cider. This application was filed on an intent-to-use basis, foreshadowing that there will be a “BREXIT” cider coming out soon.  “BREXIT” is a combination of the words “Britain” and “exit” and is a term used to describe the withdrawal of the United Kingdom from the E

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Lindsay Lohan’s Shopping App Thwarted

By Christina Severino | amdlawgroup.com A lawsuit was filed in the New York Supreme Court by the founder of Spotted Friend, a company that offers a search engine tool in which people may find and purchase items found in pictures their friends have posted or shared with them. Spotted Friend has brought the action against Lindsay Lohan, her younger brother Michael Lohan, Jr., and Vigme, Inc (Vigme). Vigme has launched a similar tool, which is a mobile app that allows people to purchase items th

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New Age of Fashion: Dutch Designer Meshes 3D Technology and Haute Couture

By Bryan Salvadore | amdlawgroup.com One of fashion's newest trends is the utilization of 3D printing technology to produce custom made clothing, footwear, and jewelry. This is just one of the innovative ways that fashion designers have been changing the face of the fashion market. Martje Dijkstra, is a distinguishing Dutch fashion designer that incorporates 3D technology into her pieces in some groundbreaking ways. Dijkstra recently launched a new 3D printed jewelry line she calls “Big Cart

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004: Trademark: How To Put The World On Notice

[podcast src="https://html5-player.libsyn.com/embed/episode/id/6596858/height/360/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/" height="360" width="450" placement="top" theme="standard"]Download this episodeIn this episode, we will discuss the use of trademark symbols in putting the world on notice of your trademark. Our lead-off quote: Your premium brand had better be delivering something special, or it's not going to get the

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015: The Top 10 Most Valuable Brands

[podcast src="https://html5-player.libsyn.com/embed/episode/id/6692082/height/360/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/" height="360" width="450" placement="top" theme="standard"]Download this episodeIn this episode, we discuss the Top 10 Most Valuable Brands. Lead-off Quote A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appre

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Episode 014: The Top 10 Reasons to Protect Your Brand

[podcast src="https://html5-player.libsyn.com/embed/episode/id/6666692/height/360/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/" height="360" width="450" placement="top" theme="standard"]Download this episodeIn this episode, we discuss the Top 10 Reasons to Protect Your Brand. The lead-off quote: The best lightning rod for your protection is your own spine. — Ralph Waldo Emerson Prevent brand confusion Reputation Recov

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Too Much of a Good Thing? What to Consider When Licensing a Brand

By Diana Chan | amdlawgroup.com Thinking about expanding your brand? An advantage of licensing a brand includes expanding the brand in connection with high-end products. Designers often license their brand to companies that specialize in making accessories and beauty products such as perfumes, make-up, and sunglasses. For example, Dolce & Gabbana, Gucci, and Hugo Boss all have licensed their brands to Procter and Gamble to make signature fragrances for their brands. Licensing can als

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007: Eight Thoughts About Developing a Viable Business Idea

[podcast src="https://html5-player.libsyn.com/embed/episode/id/6609465/height/360/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/" height="360" width="450" placement="top" theme="standard"]Download this episodeIn this episode, we will discuss eight thoughts about developing a viable business idea. Lead-off Quote: Great minds discuss ideas; average minds discuss events; small minds discuss people. ~Eleanor Roosevelt Central theme: 

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A Tale of Two Stores: To Change or Not to Change

By Breanna Pendilton | amdlawgroup.com With back to school shopping just around the corner, I can’t help but wonder what happened to some of my own favorite back to school stores. Stores like JC Penney’s and Abercrombie and Fitch were all the rage growing up when it was time to do school shopping and now, these two stores are basically non-existent. “What happened to them?” you ask: Change. With the times changing, stores like these found themselves plummeting in sales and holding

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Brand Interaction: Take it from a Millennial

By Christina Severino | amdlawgroup.com Although Baby Boomers still control roughly 70% the U.S.’s total disposable income, targeting “Gen Y” consumers is still a necessary evil for all brands. Generational gaps (both economically and socially) have turned the tables on brands, who are now struggling to keep up with the flighty and sometimes unpredictable behaviors of “Gen-Y”. A 2013 survey by Accenture.com claims that Millennials who use social media are 28% more likely to make

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Why You Should Consider Licensing Your Brand

By Laura Schrauth|www.amdlawgroup.com Brand Licensing is a great way for owners of intellectual property (copyrights, trademarks, and patents, primarily) to maintain legal protections in their works while making it possible for third parties to use and develop that work legally. Brand Licensing allows originators of intellectual property to grant non-exclusive rights in their creations, otherwise reserved solely for the originator, to third parties. At the same time, license agreements ensur

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