Branding

DAIMLER BUYS INTO AGUSTA AS MOTORBIKE AND CAR TECH CONVERGE

By Chloe Coska | amdlawgroup.com Daimler AG (Mercedes) will buy 25 percent of Italian motorcycle maker Agusta, legendary in the motorcycling field  for  having won at least 75 world championship rider and constructor titles. Daimler said that it would buy the stake via its Mercedes-AMG  performance car unit and seat on Agusta  board. Daimler does not disclose the financial terms of the deal only that it is part of a broader cooperation deal  which will focus on marketing and sales. Howeve

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Corporate Social Responsibility and Fashion

By Diana Chan | amdlawgroup.com Recently, the United States Department of Labor found more than 1500 garment workers in California were owed over $3 million in unpaid wages based on a year-long survey. The Department of Labor found that suppliers directly related to Nasty Gal, Macy’s, Nordstrom, and JC Penney, and others, paid its workers below the minimum wage while also subjecting them to sweatshop-like conditions. This finding is not the first incident of the underpayment of workers and p

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Tadashi: How Fashion Labels Gain Global Popularity

Gloria Han | www.amdlawgroup.com Tadashi Yani, who became the second richest man in Japan, founded the relatively new Japanese brand Uniqlo. There are more than 1,500 stores around the world; New York’s Fifth Avenue Uniqlo store encounters 6,000 customers daily and each customer buys an average of four items. How did Uniqlo’s fashion label rise to the top in such a short period of time? Many fashion companies focus on the high fashion runway trends and translate them into affordable versi

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Going Global: Don’t Get Lost in Translation

By Diana Chan | amdlawgroup.com As businesses go global, catering to the local culture becomes an enormous factor in the success of the brand.  Translations and images are often interpreted in different ways and what works in the United States may not be kindly accepted in another country. Even large corporations that spend millions of dollars on marketing have created failing campaigns from minor mistakes or lack of research. In China, businesses often try to come up with direct translatio

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European Court Protects Ralph Lauren “Polo Player” Trademark

By Bryan Salvadore | amdlawgroup.com The fashion brand, Ralph Lauren, well-known for its “Polo Player” logo recently won a trademark battle against FreshSide. Back In late 2009, FreshSide Ltd. applied to register a trademark with OHIM, the EU body responsible for Community Trademark registrations. FreshSide, which does business as “Chuck” applied to register a mark consisting of a polo player on a bicycle. Ralph Lauren swiftly filed an opposition to FreshSide’s application for the P

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Michael Kors… Or Michael Yours…and Hers…and His

By Breanna Pendilton | amdlawgroup.com The Michael Kors brand is arguably one of the most expensive and well-known labels in today’s fashion world. But these same characteristics, (expensive and well-known) are exactly what’s destroying the reputation of this brand. Outlet stores and small business are jacking down the prices, and while the good ole’ Michael Kors’ stores still exist, customers are much more apt to buying them cheaper at other discount stores and retailers. The word

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How to #Registeryourhashtag

By Ann Marie Sallusti | amdlawgroup.com Hashtags are any word or words that have the pound (or hash) symbol in front of them. They are used to get certain words to trend on the Internet via twitter, instagram, Facebook and other social media networks. Anything can be a hashtag. For example, #mybrand, #awesome, #dolls, #trademark, and #fashion. Hashtags can be used to trigger discussions via twitter and other social media websites. A user can register their hashtag using the twubs website and

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Doing Business in France

By Eliana Rocchi | amdlawgroup.com Located in the heart of Europe and third in the world in attracting foreign direct investments, France could prove to be a strategically good choice for expanding your business. France is one of the Eurozone countries that coped better with the financial crisis thanks, among other measures, to its support to international trade and foreign investments. The amount of red tape and the administrative formalities that a foreign company has to comply with in o

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My Name and My Trademark… Yep, It’s the Same Thing!

By Breanna Pendilton | amdlawgroup.com Over the past two years, the United States Patent and Trademark Office, has granted British singer and songwriter, Rita Ora, federal protection over the use of the mark “Rita Ora”.  That’s right, her name is now registered as a valid trade and service mark for concert souvenirs, clothes, hair and makeup accessories, music recordings, and even her performances and/or services as a singer and songwriter. This sounds weird right?!  Rita Ora was grant

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The Battle Between Graffiti Artists and the High Culture of Fashion

By Gloria Han | amdlawgroup.com Cavalli, an Italian fashion designer, used direct design by artists from the San Francisco Mission District in his 2014 Spring and Summer clothing line. Three graffiti artists, Jason Williams, Victor Chapa, and Jeffrey Rubin, filed a lawsuit against Cavalli “for copyright infringement, unfair competition, and violations of the Lanham Act (false designation claim of origin),” stated Walsh. Below is the original mural by the graffiti artists Revok, Reyes,

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Legal Rules for Brand Influencers: Four Points to Consider

By Shandice Sluch | www.amdlawgroup.com With the rising popularity of social media, brands find themselves taking advantage of platforms like Instagram and YouTube to advertise. In fact, companies have invested millions of advertising and marketing dollars in the use of social media influencers. These influencers, also known as brand ambassadors, partner with companies to advertise their products on social media in exchange for money.  Some well-known brands that utilize this strategy inclu

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Licensing Your Fashion Brand

By Gloria Han | amdlawgroup.com Whether a company is small or large, licensing can be beneficial in a multitude of ways. Not only can licensing bring about an increase of revenue, but also can expand a company’s outreach and establish a permanent, recognizable brand. Establishing a brand name is a valuable marketing strategy that distinguishes a company from the rest of its competitors. There are a couple of steps to consider if a company should want to license its fashion brand: 1. Lice

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The Secret is Out!

By Breanna Pendilton | amdlawgroup.com    As mentioned in a previous blog, British luxury shirt retailer Thomas Pink filed an infringement action about a year ago against Victoria’s Secret with a court in London, alleging that the Victoria’s Secret PINK line confuses customers by marketing and selling products under the label “PINK” which is also a name under the Thomas Pink brand.  Well, the verdict (or should I say “the secret”) is out!  Judge Colin Birss ruled against Victor

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Is Your Secret Out? What are Trade Secrets

By Laura Schrauth|www.amdlawgroup.com What do Coca-Cola, the “11 herbs and spices,” and WD-40 have in common? All are closely guarded trade secrets. A trade secret is a formula, practice, process, design, instrument, pattern, commercial method, or compilation of information not generally known or reasonably ascertainable by others by which a business can obtain an economic advantage over competitors or customers. Many brands choose to maintain trade secrets in favor of patents or other

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Culture and Trademarks: A Closer Look at the Washington Redskins

By Chloe Coska | amdlawgroup.com In the light of the recent scandal opposing the Washington Redskins against a group of Five Native Americans, it is important to understand the stakes in terms of Trademark Law. Last June, a group of five Native Americans successfully challenge the Washington Redskins trademark as disparaging in Blackhorse v. Pro Football, Inc.. The Washington redskins six trademark registrations,  including the term “redskins” have been cancelled by the Trademark Trial an

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