Branding

Doing Business in France

By Eliana Rocchi | amdlawgroup.com Located in the heart of Europe and third in the world in attracting foreign direct investments, France could prove to be a strategically good choice for expanding your business. France is one of the Eurozone countries that coped better with the financial crisis thanks, among other measures, to its support to international trade and foreign investments. The amount of red tape and the administrative formalities that a foreign company has to comply with in o

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Michael Kors v. Costco: Bait-and-Switch Trademark Lawsuit

    By Caroline Lau | amdlawgroup.com On last Friday in a Manhattan federal court, Michael Kors Holdings Ltd., the company behind the popular luxury goods of American fashion designer Michael Kors, sued Costco Wholesale Corp. for recent false advertising of Michael Kors handbags. One example cited in the filed complaint was an email Costco sent out in April advertising handbags “starting at $99.99”. The ad implied some of the handbags included Michael Kors bags, showin

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Rugby to Fashion

Gloria Han | amdlawgroup.com Tommy Bowe, an Ulster and Irish Lions rugby player, started a new gents brand clothing business called XV Kings Tommy Bowe Designs. He first involved himself in the fashion industry through collaboration with Lloyd & Pryce, a shoe brand. After the year of 2011, he has been working hard to develop his skills and knowledge of the fashion industry as a designer. Bowe’s line offers Harrington jackets, puffa jackets, and cashmere sweaters. Rugby star Tommy Bowe adm

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Evaluating the Value of a Generic Domain Name

By Toshia Smith | www.amdlawgroup.com In an interview with DomainSherpa.com, domain expert Andrew Rosener expressed the keys to evaluating the value of a generic domain name. In the domain selling market, no specific method exists to accurately and consistently value generic domain names. However, Rosener, who works as a consultant with multiple media properties and is the CEO of the domain name brokerage firm Media Options, attempts to explain the method to his madness. Rosener’s method

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UFC Sells for Record Price

By Toshia Smith | Editor: Kristen Daly | www.amdlawgroup.com In June of this year, it was reported that the Ultimate Fighting Championship (UFC) had been sold for a staggering $4.2 billion. This sale represents the largest sports acquisition to ever occur. UFC was sold to Beverly Hills talent agency William Morris Endeavor Entertainment (WME-IMG). Unlike normal sports acquisitions that involve teams or leagues, this purchase is unique in that it involves a promotional company rather than a sp

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Unique is the New Black

By Diana Chan | amdlawgroup.com In fashion, designs are continuously changing yet also seem to overlap among higher-end and lower-end brands. Designers should be wary when launching a design for their brand because of the risk that someone else may create a knockoff or variation of their original design.  Because of this, designers must create something that is signature and innovative to the brand and that will to be protected under intellectual property laws. Under copyright law, the owne

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Fashionable Google Glasses

By Gloria Han | amdlawgroup.com An Italian eyewear luxury brand, Luxottica, announced their future partnership with Intel to create fashionable smart eyewear. Luxottica own many well known brands such like Ray-Ban, Oakley and Persol; the company also collaborates with Chanel, Prada, Giorgio Armani, Miu Miu, Tory Burch, and Stella McCartney. Intel and Luxottica plan to develop smart technology for eyewear designed and perceived to be worn in the future. The first smart technological eyewear is e

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Obvious Copying of an Iconic Design Yet Still an Uphill Battle

By Diana Chan | amdlawgroup.com Owned by Nike since 2003, Converse’s Chuck Taylors have existed as a classic pair of shoes. Converse’s Chuck Taylor All Stars, commonly known as “Chucks,” are well-recognized by its classic rubber toe and sole and variety of colors.  But over the years, look-a-likes from brands like Skechers, H&M, Fila, Ralph Lauren, Walmart, and several others have now led Converse to sue 31 companies for trademark infringement. In 2013, Converse received federal t

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Piece by Piece: Showcasing the Craftsmanship of your Masterpiece

By Christina Severino | amdlawgroup.com The process of launching a new line of products or an addition to an existing collection often involves centering a marketing campaign on the reputation or quality of the brand producing it. The status of a brand itself is oftentimes heavily relied upon during promotions if the brand already carries the prestige of a higher-tiered luxury brand. Recently, Marc Jacobs launched its campaign for the addition of the “Incognito” handbag to its line. Rat

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The Brand Protection Woes of the Fashion Brand Zara: Chinese Trademark “Hijacking”

  By Sindy Ding-Voorhees|www.amdlawgroup.com News about Zara is all over the press lately. Zara’s founder, Amancio Ortega, recently surpassed Warren Buffet as the world's second-richest man; several days later, the billionaire was also accused of being one of the most racist. Now, a $40 million discrimination lawsuit claiming he favors hiring employees who are “straight, Spanish and Christian”, has been filed against him. This lawsuit absolutely adds fuel to the flames for Zara,

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Domain Names: Registration, Maintain and Monitor

By Kathy Stewart  | amdlawgroup.com To introduce one to domain names and domain registration, one must begin with a basic understanding of the World Wide Web, in particular websites. Every computer on the Internet has an Internet protocol or IP address, which is a unique string of four numbers separated by periods, such as 165.166.0.2. Since remembering the IP address of Websites would be nearly impossible, a domain name system was created to replace the length of IP address thereby assigning

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6 THINGS TO REMEMBER ABOUT BRAND PROTECTION AND SOCIAL MEDIA

By Eliana Rocchi | amdlawgroup.com Today’s expansion of social media websites has created a lot of new opportunities for companies to promote their brand, allowing for new forms of interactivity with countless customers simultaneously. At the same time, though, social networking websites like Facebook or Twitter also make it easier to lose control over one’s brand as anyone can create a Facebook or a Twitter account that contains the company’s brand name or engage in unauthorized uses of

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The Emerging Market of Revenge Porn

Brandon McCoy | www.amdlawgroup.com Imagine meeting the man or woman of your dreams. You are in bliss as the two of you undertake the journey to build a loving, and comfortable relationship. The relationship is a safe haven, a place of solace. It is so sacred that the two of you become romantically involved. You trust one another so much that harmless photos or videos are shared, and saved on each other’s mobile or media devices for future viewing. Then the unthinkable happens…a nasty bre

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Amazon’s Loss to Lush

By Gloria Han | amdlawgroup.com Lush is a beauty brand that produces products from fresh organic fruit and vegetables. Their products such as makeup, soap, and face wash are not animal tested and are made fresh by hand with little or no preservative. Lush brand chose not to sell their products on Amazon but when customers searched “lush” into the search bar, similar beauty products sold by Lush appeared in the results. Before resolving the issue in court, Lush trademarked the name “Chri

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What’s Harming the Fashion Industry

By Gloria Han|www.amdlawgroup.com Why should a company protect its brand name? There is a multitude of reasons to register one’s trademark in the United States Patent and Trademark Office. One of the reasons is to stop others from copying your product and selling it as their own. To raise awareness of the harms the counterfeit market inflicts onto the fashion industry, New York City’s Fashion Institute of Technology opened a new exhibit “Faking It”. Counterfeit items represent abou

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