Branding

Domain Names: Registration, Maintain and Monitor

By Kathy Stewart  | amdlawgroup.com To introduce one to domain names and domain registration, one must begin with a basic understanding of the World Wide Web, in particular websites. Every computer on the Internet has an Internet protocol or IP address, which is a unique string of four numbers separated by periods, such as 165.166.0.2. Since remembering the IP address of Websites would be nearly impossible, a domain name system was created to replace the length of IP address thereby assigning

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The Emerging Market of Revenge Porn

Brandon McCoy | www.amdlawgroup.com Imagine meeting the man or woman of your dreams. You are in bliss as the two of you undertake the journey to build a loving, and comfortable relationship. The relationship is a safe haven, a place of solace. It is so sacred that the two of you become romantically involved. You trust one another so much that harmless photos or videos are shared, and saved on each other’s mobile or media devices for future viewing. Then the unthinkable happens…a nasty bre

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6 THINGS TO REMEMBER ABOUT BRAND PROTECTION AND SOCIAL MEDIA

By Eliana Rocchi | amdlawgroup.com Today’s expansion of social media websites has created a lot of new opportunities for companies to promote their brand, allowing for new forms of interactivity with countless customers simultaneously. At the same time, though, social networking websites like Facebook or Twitter also make it easier to lose control over one’s brand as anyone can create a Facebook or a Twitter account that contains the company’s brand name or engage in unauthorized uses of

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What’s Harming the Fashion Industry

By Gloria Han|www.amdlawgroup.com Why should a company protect its brand name? There is a multitude of reasons to register one’s trademark in the United States Patent and Trademark Office. One of the reasons is to stop others from copying your product and selling it as their own. To raise awareness of the harms the counterfeit market inflicts onto the fashion industry, New York City’s Fashion Institute of Technology opened a new exhibit “Faking It”. Counterfeit items represent abou

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Amazon’s Loss to Lush

By Gloria Han | amdlawgroup.com Lush is a beauty brand that produces products from fresh organic fruit and vegetables. Their products such as makeup, soap, and face wash are not animal tested and are made fresh by hand with little or no preservative. Lush brand chose not to sell their products on Amazon but when customers searched “lush” into the search bar, similar beauty products sold by Lush appeared in the results. Before resolving the issue in court, Lush trademarked the name “Chri

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No Major Holiday Discounts for Michael Kors

By Diana Chan | amdlawgroup.com Just when we thought the holiday season could not arrive any sooner, companies have already geared up for holiday shopping. Starbucks has begun promoting its holiday red cup and seasonal flavors, while the Wall Street Journal has set up a “Christmas Sale Tracker” that updates every hour to help readers monitor prices for the “hottest gifts.” As consumers prepare to buy gifts, they typically are looking for popular items at the lowest price. Michael Kors,

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Ready to Expand to China? Don’t Wait to Register Your Brand

By Diana Chan | amdlawgroup.com Because of the sheer number of people (and potential consumers), businesses are often drawn to the idea of expanding their brand and marketing their products in China. But businesses should be wary when taking their brand to China especially if they have not yet registered their trademark in China. Several big name companies such as Apple, Pfizer, Hermès, Burberry and more recently, Tesla, have struggled to successfully win trademark disputes in China. Chin

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Why Retailers Like Nasty Gal And Forever 21 Get Away With Knockoffs

(By Kelsey Laugel – www.amdlawgroup.com) At the 2015 Billboard Music Awards in May, Nasty Gal, an American-based retailer that specializes in providing more affordable versions of designer clothing, claimed credit for Taylor Swift’s white Balmain jumpsuit. For comparison, the average Balmain jumpsuit can cost anywhere from $2,000 to $6,000 while the Nasty Gal version retails for $78. After copying Balmain’s design and then tweeting to claim credit for it, Nasty Gal received instantaneous

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What You Should Know About Licensing Your Brand

By Chloe Coska | amdlawgroup.com What is a licensing agreement? Licensing means renting or leasing an intangible asset to another party who want to use the brand. A licensing agreement grants the right to develop, manufacture, to market and sell a product or service associate with the brand. Licensing is a way to be engaged in new business without the cost of manufacturing, marketing or facilities etc… Licensing is a tool widely used by major corporations but also small business,

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DAIMLER BUYS INTO AGUSTA AS MOTORBIKE AND CAR TECH CONVERGE

By Chloe Coska | amdlawgroup.com Daimler AG (Mercedes) will buy 25 percent of Italian motorcycle maker Agusta, legendary in the motorcycling field  for  having won at least 75 world championship rider and constructor titles. Daimler said that it would buy the stake via its Mercedes-AMG  performance car unit and seat on Agusta  board. Daimler does not disclose the financial terms of the deal only that it is part of a broader cooperation deal  which will focus on marketing and sales. Howeve

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Corporate Social Responsibility and Fashion

By Diana Chan | amdlawgroup.com Recently, the United States Department of Labor found more than 1500 garment workers in California were owed over $3 million in unpaid wages based on a year-long survey. The Department of Labor found that suppliers directly related to Nasty Gal, Macy’s, Nordstrom, and JC Penney, and others, paid its workers below the minimum wage while also subjecting them to sweatshop-like conditions. This finding is not the first incident of the underpayment of workers and p

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Tadashi: How Fashion Labels Gain Global Popularity

Gloria Han | www.amdlawgroup.com Tadashi Yani, who became the second richest man in Japan, founded the relatively new Japanese brand Uniqlo. There are more than 1,500 stores around the world; New York’s Fifth Avenue Uniqlo store encounters 6,000 customers daily and each customer buys an average of four items. How did Uniqlo’s fashion label rise to the top in such a short period of time? Many fashion companies focus on the high fashion runway trends and translate them into affordable versi

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Going Global: Don’t Get Lost in Translation

By Diana Chan | amdlawgroup.com As businesses go global, catering to the local culture becomes an enormous factor in the success of the brand.  Translations and images are often interpreted in different ways and what works in the United States may not be kindly accepted in another country. Even large corporations that spend millions of dollars on marketing have created failing campaigns from minor mistakes or lack of research. In China, businesses often try to come up with direct translatio

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European Court Protects Ralph Lauren “Polo Player” Trademark

By Bryan Salvadore | amdlawgroup.com The fashion brand, Ralph Lauren, well-known for its “Polo Player” logo recently won a trademark battle against FreshSide. Back In late 2009, FreshSide Ltd. applied to register a trademark with OHIM, the EU body responsible for Community Trademark registrations. FreshSide, which does business as “Chuck” applied to register a mark consisting of a polo player on a bicycle. Ralph Lauren swiftly filed an opposition to FreshSide’s application for the P

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Michael Kors… Or Michael Yours…and Hers…and His

By Breanna Pendilton | amdlawgroup.com The Michael Kors brand is arguably one of the most expensive and well-known labels in today’s fashion world. But these same characteristics, (expensive and well-known) are exactly what’s destroying the reputation of this brand. Outlet stores and small business are jacking down the prices, and while the good ole’ Michael Kors’ stores still exist, customers are much more apt to buying them cheaper at other discount stores and retailers. The word

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