Alibaba: Protecting IP Rights in E-Commerce

Originally posted 2018-07-12 5:32:29

By Diana Chan |

ID-100268425Alibaba, China’s biggest online commerce company, made headlines when it raised an initial $21.8 billion from its initial public offering in the U.S.

Alibaba has takedown measures in place for its various sites to respond to complaints regarding intellectual property infringement. This complaint system, called AliProtect, allows people who believe their rights are being infringed by a listing on Alibaba’s sites to submit a claim. The documents that must be submitted with the IP infringement claims include proof of identity, proof of IPR ownership, and identification of the alleged infringer and details of the listing that is to be removed.  The infringing vendor is notified of the complaint and has a chance to respond—if there is no objection to the complaint, the vendor must delete the link. If the vendor makes no response, the listing is automatically removed.

A couple of tips to protect intellectual property in e-commerce:

  1. Proactively monitor the Internet for possible infringement. Use search terms similar to your brand on popular e-commerce sites as well as through search engines.
  2. As a consumer, spot suspicious sales. Look for any red flags that the product may be a counterfeit: lower price than the market price, the listing is made by an individual that is not part of an official distribution channel, several units available from one vendor, etc.


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