Originally posted 2018-06-11 2:12:18
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In this episode, we discuss the Top 10 Most Valuable Brands.
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. ~Scott Bedbury
Top 10 Most Valuable Brands as of 2018.