February 27, 2017
Originally posted 2018-11-19 10:39:01
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In this episode, we discuss how to use photos in a way to lessen copyright violations.
The lead-off quote:
The best thing about a picture is that it never changes, even when the people in it do.”
— Andy Warhol
Always ask permission to use a photo.
The first step in legally obtaining copyrighted images is to simply ask permission from the owner. It’s very important that you make sure the person you’re asking has the rights to license the image.
You’re going to want to explain how you’re going to use it and give them a URL of where it is going to go. If they agree, they may insist on strict guidelines for the use of the image. They may only let you use that one image in that one instance, so it’s important to know what parameters you can use the image in before you give it many purposes.
Other things to keep in mind are that the owners might ask you to pay a fee when you request their permission for their material. Finally, but maybe most importantly, you should ask well in advance before you plan on putting the image on your site. Allow yourself time to obtain sufficient permissions.
Give proper credit to the creator of the photo.
The copyright to the photo image is owned by the photographer, not by the image in the photo. So if the photo is of a celebrity, the photographer owns the copyright not the celebrity in the photo.
If there is no formal instruction, just adding their name and a link from that to their website may not be sufficient. It is best to contact them.
Understand the Fair Use Doctrine.
Under very specific circumstances, you may be able to use copyrighted material without permission. This can be done if your use of the material falls under the Fair Use doctrine in copyright law. In order to find out if Fair Use applies to you and your plans, consider these four factors:
The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes
The nature of the copyrighted work
The amount and substantial portion used in relation to the copyrighted work as a whole; and
The effect of the use upon the potential market for or value of the copyrighted work.
Use images with Creative Commons licenses.
One very useful and convenient alternative to seeking permission is to look for photography with a Creative Commons license. These are images distributed by photographers that have terms of licensing that users must abide by in order to use them. This means you won’t have to contact the image owner for permission, but it does mean that you’ll have to follow the licensing term that the owner is granting.
Purchase Stock Photos.
If your site needs an image fast, you can always buy images from low-cost stock photography sites such as iStockphoto. If you’re willing to spend even more money, you can find better quality images from sites like Shutterstock or Getty Images. Basically, the higher quality the photo, the more money it’s going to cost.